Aging in place trailblazer focus

GetSetUp – on a mission for new skills, driving mental and physical fitness.

Over the coming weeks, we will be bringing you extracts from 7 trailblazer profiles from our Aging in place Report. Each profile includes a flagship product deep dive as well as interoperability, target market, channels to market, success factors, IP and funding.
We also take a forensic overview with success grid and TRL assessment. Here’s the lowdown on GetSetUp. To read the full version of GetSetUp’s profile please click here.
GetSetUp - Aging in place trailblazer
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GetSetUp is on a mission to help those over 55 learn new skills, connect with others and unlock new life experiences. The company has launched a social learning platform that helps over 3 million older adults in 160 countries stay mentally and physically fit, creating economic opportunities through jobs and reskilling, and providing a community where people find meaning and purpose by sharing their knowledge and passions and forming new connections. Classes are taught in English, Spanish, Hindi and Mandarin by other older adults on a highly interactive, custom-built video platform where attendees can connect during and in between classes.

GetSetUp co-founders Neil Dsouza and Lawrence Kosick are long-time fellow athletes. On trial runs, the friends – both of whom are serial entrepreneurs – regularly shared their ambitious start-up ideas. Dsouza shared his idea to re-skill retired educators and have them teach older adults how to use new software and apps. He saw how older adults, including his own parents, were being left behind by new technology and wanted to empower them to teach each other how to use these tools to stay active and connected. Technology, he argued, was no longer a nice-to-have – instead, it is now a necessity for everything from receiving health care, banking, communicating and, most importantly, staying connected. It was one of the most inspiring ideas Kosick had heard in a long time and one that was very personal to him.

Together they set out to build GetSetUp, a community that offered and empowered older adults to keep striving for more. They created a company where every part of the experience would be designed to meet the needs of older adults from the technology to the instructors teaching, and the fellow learners involved. Their angel investor Deval Delivala was so passionate about the project that she joined as a third co-founder to lead international growth and head development in India, Australia, and other countries.

There is currently nothing else on the market like GetSetUp. The platform offers technology that is customised for older adults as it allows them to have a highly interactive video platform experience where they can connect during and in-between classes. It provides economic opportunities for older workers seeking a new career path or looking to follow a passion.

GetSetUp inspires learners to share their passions and skills with an engaged and supportive community while fostering digital training and helping older adults maintain their independence. Most importantly it has created a safe, fun, interactive community for older adults who may face social isolation or mobility issues, pushing them to interact with their peers and discover new passions and purposes.

Longevity Potential: GetSetUp create communities through empowerment and learning

GetSetUp is the first social learning platform for older adults. The platform currently has over 3 million active monthly learners from different regions across the globe. GetSetUp is helping to decrease care dependencies by providing free or subsidised classes through partnerships with organisations that subsidise payments on behalf of the older adult population. This has allowed the company to provide virtual education, onboarding and socialisation to members who need it.

The platform has been customised to remove as much friction as possible, so older adults can easily access live interactive classes and not struggle with complicated new technology. GetSetUp allows for multiple ways of interaction including:

Live studio video interactions
Passively watching
Chatting via text, including sharing emojis!

This ease of accessibility helps older adults to feel empowered whilst learning. Older adults lead over 2,000 classes and discussions, which create a community of peers that can bond over shared experiences and interests. The platform encourages mental and physical enrichment through social interaction with peers, which has been shown to vastly improve the social determinants of health associated with isolation in later life.