Longevity is the next growth battleground – is your brand ready to compete? Join us in London for the Longevity Show preview breakfast: 28 April.
As the 100-year life moves from theory to lived reality, longevity is no longer a niche wellness trend – it is a structural shift reshaping how people work, spend, save and age. Yet, as highlighted in Are global brands ready for longevity?, most organisations are still wired around a youth-first model, underestimating the over‑50s and leaving billions in value on the table.
Longevity.Technology: To help leaders move from awareness to action, we are hosting an exclusive senior breakfast briefing at Edelman’s UK HQ on Tuesday 28 April, previewing the B2B conference within the Longevity Show, which takes place in London this June.
From afterthought to growth strategy
Edelman’s Longevity Lab has shown that failing to prioritize the 50+ demographic is not just a moral oversight, but a commercial one, with the “longevity generation” controlling a growing share of global spending power while remaining under-served and under-represented in brand strategy. At the same time, the global longevity market is projected to grow to $67 billion by 2035, underscoring the scale of the opportunity for those prepared to act.
The Longevity Show has been created against this backdrop: a new international platform where clinic innovators, healthcare, policy and consumer product development converge to shape the future of healthy aging. Its programme is designed not only to help consumers understand how to optimize their healthspan, but also to enable business leaders to align products, services and narratives with this fast-emerging market: the Scaling Health and Longevity conference (held within the wider show) is dedicated to knowledge sharing and networking.
Previewing the Longevity Show’s B2B conference
The preview breakfast at Edelman offers a first look at the themes and questions that will anchor the Longevity Show’s curated B2B executive conference; across sectors – from healthcare, wellness and fitness to insurance, finance, FMCG, food & beverage, beauty and professional services – leaders are beginning to ask the same question:
When people are living longer, healthier lives, how does that change our value proposition, our business model and our responsibilities?
During this focused morning session, we will explore:
- What longevity really means in practice – beyond supplements and step counts – and how it is already reshaping expectations of brands, employers and institutions.
- Where the most immediate opportunities lie for new products, services and experiences designed around healthspan, not just lifespan.
- How leading organisations are starting to adapt their strategies, communications and innovation pipelines to a longevity-driven world.
Join us for the April preview event: apply here
Or secure your ticket for the full June conference: tickets here (use the code LT20 for a 20% discount).
Edelman’s Longevity Lab and NICA: shaping the narrative
In partnership with NICA (the National Innovation Centre for Ageing), Edelman’s Longevity Lab will play a central role at both the preview breakfast and the Longevity Show itself, bringing together research, lived experience and brand insight. Together, they are working to shape new narratives around aging and healthspan that move beyond stereotypes of decline towards a more accurate, opportunity-rich picture of later life.
The breakfast is aimed at senior decision-makers who recognise that longevity will cut across their sector – from clinical health and consumer tech to the wider knowledge economy.
Hear from leaders at the forefront of longevity
Attendees will hear directly from experts who are already engaging with the realities of longer, healthier lives at scale, including:
- Dr Raghib Ali OBE, Chief Executive and Chief Medical Officer, Our Future Health
- Dr Aamer Khan, Co‑Founder, Harley Street Skin Clinic
- Lynne Corner, Director, NICA and Vice Chair, UK Longevity Ecosystem
Their perspectives will connect the themes raised in Are global brands ready for longevity? – from shifting consumer expectations to the economic power of older audiences – with practical implications for brand strategy, innovation and communication.
Event details and registration
When: Tuesday 28 April, 8:30am – 9:45am
Where: Edelman, Francis House, 11 Francis Street, London SW1P 1DE
Places are limited to ensure a senior, discussion-led environment.
