Bold bags $17m to expand healthy aging platform for Medicare members

Healthy aging company targets falls with personalized exercise programs for older adults.

Healthy aging platform Bold has raised $17 million in Series A funding in support of its mission to enhance the well-being of older adults, particularly those enrolled in Medicare plans. The round was led by Rethink Impact and included participation from Samsung Next, alongside existing investors such as a16z, Khosla Ventures, GingerBread Capital, and Primetime Partners.

The newly acquired capital, which brings the total raised by the company to $27 million, will be used to support Bold’s ongoing expansion efforts. The company aims to forge partnerships with both national and regional Medicare plans and provider groups to reach underserved members, many of whom suffer from chronic conditions, mobility issues, and pain. Additionally, Bold intends to accelerate the growth of its clinical exercise offerings, tailoring its services to address the diverse physical and mental health needs of older adults.

Bold offers its members a personalized exercise program, with the aim of preventing falls, reducing musculoskeletal pain and disability, and increasing physical activity levels. The platform uses dynamic adjustments and advanced behavioral science to engage members continuously, helping them establish sustainable habits with lasting health benefits.

“Bold is at the forefront of a new paradigm in preventive health care for older adults that is founded in deep empathy for members and a thorough understanding of cutting-edge health science,” said Jenny Abramson, Managing Partner of Rethink Impact. “As the nation’s population continues to age and Medicare costs balloon, we desperately need innovative, evidence-based solutions like Bold that meet people where they are and drive value across the healthcare system, from members to providers to payers.”

Bold says its evidence-based platform has already granted access to more than 10 million Medicare members. The company claims its approach has been proven to deliver a remarkable 46% reduction in falls among older adults.

Falls, which affect over one in four Americans aged 65 and older each year, result in staggering costs amounting to $50 billion, surpassing Medicare’s annual spending on cancer. With less than 15% of older adults in the US meeting recommended physical activity guidelines, research by the CDC suggests that 4 out of 5 of the most costly chronic conditions among adults aged 50 and older can be prevented or managed through physical activity.

“Millions of older adults spend years in poor and declining health brought on by falls, pain, and other chronic conditions, representing a growing disconnect between quality of life and overall longevity,” said Amanda Rees, CEO of Bold. “Bold was designed to increase healthspan for older adults, offering accessible, easy-to-follow programs that improve strength, reduce falls, and promote lifelong well-being.”

In addition, Bold says it has achieved a 182% increase in members’ weekly physical activity levels, and a 91% member satisfaction rate.

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