ChromaDex and Zesty Paws team up on cellular health for dogs

Top pet supplement brand and leading NAD+ authority join forces to launch healthy aging product designed to boost dogs’ cellular health.

Healthy aging bioscience company ChromaDex has joined forces with pet supplement firm Zesty Paws to introduce a new product aimed at promoting cellular health in dogs. The collaboration brings together ChromaDex’s expertise in nicotinamide adenine dinucleotide (NAD+) research with Zesty Paws’ reputation as the leading pet supplement brand in the USA.

NAD+ is a coenzyme essential for various cellular processes, including mitochondrial function, cellular energy production, and DNA repair. As age advances, NAD+ levels tend to decline. ChromaDex has long been at the forefront of NAD+ research, and has commercialized Niagen, a patented nicotinamide riboside (NR) ingredient and recognized NAD+ precursor.

Zesty Paws’ new ‘Healthy Aging NAD+ Precursor’ is a supplement pack designed to support metabolic health and cellular energy, as well as aid in cellular repair for dogs. The pack consists of a bottle containing 60 Niagen capsules, accompanied by a jar of Zesty Paws’ bacon-flavored Pill Wrap Probiotic Paste.

The supplement is intended to assist in rejuvenating NAD+ levels in dogs, with the aim of contributing to their overall well-being. The collaboration underscores the growing interest in “pet longevity,” with owners increasingly seeking products to enhance the health and vitality of their pets.

“We remain steadfast in our mission to provide the transformative power of our precious Niagen (NR) ingredient to every animal cell on this planet, including to our beloved canine companions,” said Rob Fried, CEO of ChromaDex. “As the global authority on NAD+ and healthy aging research, and the creators of the most superior and efficient NAD+ booster, we are proud to partner with Zesty Paws to enhance the healthy aging journey for our pooches.”

Zesty Paws’ Healthy Aging line is set to expand further in 2024, with plans for wider distribution and the launch of a powdered format.

“By combining the ideals of science and nature and upholding the brand’s commitment of quality and trusted ingredients included in every formula, we were able to create a groundbreaking product that benefits the healthy aging of dogs inside and out,” said Bob Kalil, VP of product development for Zesty Paws. “While this category is in its early stages, our product innovation is a very exciting example of what’s to come for supporting longevity for pets.”