InsideTracker’s personalised nutrition system analyses data from blood, DNA and habits to generate science-backed action plans.
We have been bringing you extracts from 7 trailblazer profiles from our new Biological age diagnostics report – dynamic and innovative companies we feel are driving this exciting space, and we are continuing that today with InsideTracker. Each profile includes a flagship product deep dive which offers a forensic consideration of product development, efficacy, target market, channels to market, success factors, IP and funding.
Here’s the lowdown on InsideTracker, and to read the full version of their profile (and much more besides!) in our biological age diagnostics report please click here. Our new report comes to you in HTML making it a more navigable, crisper read – we hope you enjoy it!
InsideTracker - Biological Age Diagnostics Trailblazer
InsideTracker was founded in 2009 by leading scientists in aging, genetics and biometric data from MIT, Tufts and Harvard. Its mission is two-fold: first, to offer its users a clearer picture (than they’ve ever had before) of what’s going on inside their bodies and then to provide them with concrete, personalised, trackable action plans for living a longer, healthier life.
As the company puts it: “InsideTracker is a truly personalized nutrition and performance system. Our mission is to help people add years to their lives and life to their years by optimizing their bodies from the inside out.”
The idea for InsideTracker can be traced back to a childhood experience of its founder, Gil Blander. When Gil was a young boy, he lost someone close to him, his aunt. Gil was only 12 at the time, but her passing left a permanent mark. “I never thought about death before. I thought everybody lived forever. I was so sad about my aunt and so sad for myself, too. Why couldn’t life go on forever? Why did it have to end?”
This event was the spark that led to Gil’s lifelong passion and pursuit of the answer to how to delay the onset of age-related diseases and increase lifespan. “I see the human body as a machine,” says Dr Blander. “Fine-tuning it will not only allow it to perform better now, but also to perform longer into the future.”
This early passion for longevity has driven Dr Blander throughout his career and ultimately led to the idea that spawned InsideTracker. During his time at computational systems biology company Genstruct, he conducted extensive research into drugs that mimic the effects of caloric restriction and concluded that nutrition had much greater potential for delivering results than drugs. Through his work at the Weizmann Institute of Science and MIT, Dr Blander is now recognised worldwide for his research in the biology of aging and translating research discoveries into new ways of detecting and preventing age-related conditions.
InsideTracker’s proprietary algorithm analyses its users’ biomarker and physiomarker data to provide a clear picture of what’s going on inside them. Based on this analysis, InsideTracker offers its users ultra-personalised, science-based recommendations for positive changes to their nutrition, supplementation, exercise and lifestyle, along with a plan of action to track their progress toward their goals.
This is done with a powerful engine called SegterraR that mines and visualises data. Leveraging the power of complex computer programming, SegterraR can mine vast amounts of biometric and scientific data, preparing it for use by InsideTracker’s automated algorithmic engine, SegterraX. This patent-pending, automated algorithmic engine generates ultra-personalised interventions for each end user by integrating the full range of user inputs (biochemistry, demographics, profile, habits, genetics) with rules developed by InsideTracker scientists based on their analysis of over 2,500 peer-reviewed scientific publications, a demographic database of over 180,000 healthy individuals, a database of over 8,000 unique foods and the 200+ combined years of scientific experience across its team and scientific advisory board.