Luxury skincare firm launches longevity collective and partners with Stanford Longevity as it focuses in on ‘age reversing’ technology.
Global cosmetics giant Estée Lauder is putting the science of longevity front and centre in its plans, forming a longevity expert collective and funding a new research program at the Stanford Center on Longevity. Through these new initiatives, the luxury skincare firm says it is aiming to shift focus “from anti-aging to visible age reversal” technology.
Estée Lauder’s new Longevity Collective comprises experts in longevity science and lifestyle, including researchers from the Buck Institute for Research on Aging, the University of California Berkeley, the Center of Aging Research & Clinical Care at Weill Cornell Medicine, the Stanford Center on Longevity and more. The collective will function as a brand advisory board, providing insights and research findings to inform the company’s ongoing skin longevity research, and fostering conversations on healthspan, lifespan, and aging well.
Estée Lauder is no stranger to longevity science – the company has already been working in the field for several years. Its research into the role of sirtuins in skin has generated 29 worldwide patents, and resulted in the firm’s SIRTIVITY-LP technology, which it claims has can both slow and “visibly reverse” skin aging.
“Longevity is one of the fastest growing movements in the beauty and wellness industries, with multi-generational consumer interest in biohacking and age-reversal practices at an all-time high,” said Justin Boxford, global brand president at Estée Lauder.
Estée Lauder also announced its support for the Stanford Center on Longevity, contributing to the center’s new Aesthetics & Culture program, which aims to accelerate and implement scientific discoveries that support healthy aging. The cosmetics company has made an initial three-year commitment that will fund research activities and post-doctoral fellowships to explore perceptions of longevity and vitality.
“We know that aging well involves feeling good about ourselves,” said Dr Laura L. Carstensen, Director of the Stanford Center on Longevity. “Yet, little research has explored links between appearance and well-being. Extended life expectancy offers us the opportunity to gain a deeper understanding about how people subjectively experience vitality and communicate this experience to others. We believe that skin, as the largest organ, plays a sizeable role in conveying this vitality.”