Haut.AI has partnered with Olay to introduce Virtual Companion technology within the OLAY Skin Advisor experience, the companies announced on 10 June 2026.
The integration uses Haut.AI’s LIQA (Live Image Quality Assessment) to guide users in taking selfies that detect skin concerns and produce personalized insights and recommended routines.
A proprietary matching engine selects a representative Virtual Companion whose skin features align with the user, and Haut.AI’s SkinGPT then simulates how Olay’s recommended products are expected to affect that model over time based on clinical data.
The feature is presented as a way to visualize Olay’s decades of clinical science and arrives as Olay marks the 10-year anniversary of Skin Advisor.
Haut.AI is described as a SaaS developer of generative AI skin personalization that works with global brands including Neutrogena, Beiersdorf, Ulta Beauty and Grupo Boticário, according to the company.
The release frames the technology as separating analysis from visualization to inform consumer understanding of skin and expected product performance.
