‘Longevity supplements are going mainstream’

Xandro is on a mission to make science-based wellness nutrition accessible for everyone.

For some longevity supplement companies, their job is done when you buy their product; not Xandro, which takes a wraparound approach, sharing research on its ingredients for informed decision-making beforehand, and hosting a community that enables individuals from all walks of life that share a common passion for health and wellness.

Longevity.Technology: Singapore-based Xandro wants to catalyze positive change in the longevity supplements industry with a brand that emphasizes accessibility, quality and community. With myriad supplements supporting everything from heart health to immunity, as well as combo packs that offer daily longevity and vitality care, Xandro wants to make optimizing healthspan a straightforward process that easily becomes part of a daily routine.

We sat down with Xandro’s Shantanu Kumar (CEO), Eugene He (Chief Advisor) and Toby Chin (Research scientist) and Dr Hishamuddin Badaruddin, a longevity medicine practitioner, to find out more about what makes this supplements company tick.

Xandro on…

Accessible, verifiable, sustainable

We see Xandro as a brand that is really focused on optimizing human potential and performance, ensuring we are in the best position to strive for longevity and health. People might categorize Xandro as a biohacker brand, but we’re not. While we might seem like a candy store for biohackers, we are actually a scientifically curated range of supplements and ingredients that caters both to general consumers unsure about what they need and doctors’ recommendations.We don’t offer extreme experimentation, but we take the best practices and the best verified scientific research and make it available to consumers.

When we started Xandro, we had a very specific goal in mind – we wanted longevity supplements to be a lot more accessible to a lot more people, not priced beyond measure. We talked to consumers who said various regimens were just not sustainable for months at a time because the cost was prohibitive. So what we have tried to do is make it a lot more accessible in terms of price point, in terms of how long you can use our supplements – you’ll see that in our price point as well as our high concentration and longer supply.

As well as making supplements more accessible, we wanted to increase awareness. We found that while people have heard about longevity supplements and biohacking in general, the necessary knowledge or awareness is lacking beyond the top one percent of people. So we dedicate much of our website to education, with close to 250 curated articles and plenty of information on social media, too. We curate new topics each week and release 2-4 articles weekly.

Putting all this into practice takes a communal effort, which is where a community comes into place. We spend a lot of time in collaborations and building smaller communities where people work together, so that it becomes a practice rather than just a commercial business outcome. At the end of the day, the consumers have to benefit – that is the thesis behind Xandro.

Going mainstream

If we go back a few decades, people at medical school were never taught about longevity or about nutritional supplements. But even now, if you ask the majority of medical practitioners, they still don’t know about spermidine, AKG, resveratrol and similar. Medical practitioners need to start learning about it, educating themselves about it, and that way, it will become mainstream. 

A lot of people say: “Oh, I’ll just have a balanced nutrition, balanced diet,” but in today’s modern life, the majority are far too busy to keep that up. Add in a significant amount of processed food, and there is a need for supplementation that is going mainstream. Some people take 30 to 40 supplements a day, and for a doctor to make sense of it all needs education. Plus, there is a need for more evidence-based guidance on the usage of supplementations – ticking all these boxes will help longevity supplements become mainstream.

Supplementation will become normalized, a part of daily life, with people taking longevity supplements with breakfast or lunch. It will become almost like a routine, very similar to a workout routine where everything is measured and then people follow that particular routine. Beyond that, we’ll also see more testing and measuring, especially with the rise of devices that can take very specific measurements. Devices can already test blood pressure, heart rate and blood sugar measurement, and more will follow.

Looking to the future

One thing we’d like to see in the future of nutritional supplements is a global harmonizing of regulatory laws, rather than each having its own set of rules which sometimes have been developed and determined by people who don’t challenge claims made. As communities get more on board with supplementation, there will be even more pressure put on regulators for them to understand more of what the people need.

Longevity in Singapore is thankfully accepted or recognized by the government. We have a Center for Healthy Longevity at the National University of Singapore, we have a Longevity Public Clinic in the Alexandra Hospital, and we have a few private clinics up and running as well which are licensed medical clinics. However, most global healthcare systems are currently geared towards treating problems, rather than preventing them, and that is not really healthcare, it’s sick care. 

Changing that paradigm is very, very important. Treatment is often cheaper than prevention – you can easily get treatment if you have a heart attack, but if you want to prevent a heart attack, you can’t. You have to pay out of pocket, which is strange, and it needs to change.

Education also needs improving – there’s a lot of misinformation out there, and social media and influencers can lead to people doing things which are perhaps not suitable for them but they believe it because they got it from TikTok! 

But the future is bright – people are understanding they can shape their longevity journey, longevity will become democratized and the science is developing all the time. We’ll see more novel biotech ingredients like synthesized bioidentical peptides, senolytic ingredients or ingestible exosomes. Existing ingredients will become more granular and optimized for bioavailability… exciting times are ahead!