Hydra Longevity – bringing a ‘whole plant’ approach to healthy aging supplements.
Over the coming weeks, we will be bringing you extracts of 11 company profiles from our Longevity Supplements Report. Each profile includes an assessment of Pre-Clinical and Clinical Studies, Safety and Risks, Target Market and Success Factors and the target Hallmark(s) of Aging for one of their key products.
We also study each company’s IP, team, UVP, product efficacy, competitive advantage, runway and inflection point, and much more. Here’s the lowdown on Hydra Longevity, who are rethinking the health and wellness industry to create products that support the body’s regeneration capabilities.
To view a full size version of Hydra Longevity’s profile please click here.
Hydra Longevity believes the human body is a highly complex systemised organism with all its parts programmed to communicate and influence each other. No one system is isolated from the other, all systems are interconnected with each other. The company’s products are designed to provide molecules naturally found in foods and herbs to optimise the internal and external environment of cells; their longevity supplement is consequently based on a well-researched, complex, and focused therapeutic formula, that they believe can make big improvements to aging biomarkers and reverse chronic disease.
Product research and development is led by cofounder, Peter Kahler, ND. Peter is a recognised authority in the field of natural anti-aging. He is a fully trained Naturopathic Doctor and Master Herbalist with over 30 years’ experience in Clinical Practice, and an accredited member of the Australasian Academy of Anti-Ageing Medicine (A5M). After witnessing the impacts of nutrient deficiencies and aging on his patients’ health, Peter became passionate about biochemistry and how food molecules influence cellular activity.
Kahler wanted to develop practitioner validated products to help support longevity and co-founded Hydra Longevity with Richard Spreckley in 2018. One of the company’s beliefs is that in addition to enhancing lifespan, their longevity supplement should also help people prevent or reverse their chronic disease.
After extensive market research, the co-founders estimated that to tackle all the hallmarks of aging through multiple product purchases could cost $460.00 a month. Hydra therefore set out to create an affordable once-a-day formula that targets 8 advanced areas of scientific research shown to influence the rate of aging (senescence, AGEs, spermidines, stem cells, mitochondrial function, sirtuins/NAD+, telomeres, and nutrigenomics). As a result of this strategy, and following 5 years of research into Longevity Medicine, their flagship product “Healthy Ageing Essentials” was created and launched in early 2019 in their native Australia at $99.45 for a month’s supply.
Healthy Ageing Essentials contains 39 ingredients at therapeutic doses to target the cells nutritional needs. The formula was also the first to combine multiple anti-aging polyphenols and flavonoids. Peter was concerned that “extracts” used in many supplements have the original plants’ phytochemicals removed and cannot provide all the synergistic benefits and layered reactions that comes from using the whole plant with all its metabolites.
To combat this problem, Healthy Ageing Essentials is a complex formula created around the whole food and herb philosophy. By using the whole plant, Hydra hope to influence cellular biochemical reactions involved in the aging process, and to support and improve the gut microbiome, as recent research suggests that the gut/DNA interface could be fundamental in driving cellular repair and regeneration.
Another key philosophy is the company’s emphasis on the correct dosage of its ingredients. As a result of his years of research into longevity and nutrition, Kahler believes that many companies are producing high dose supplements that use extracts far above the limit that the cell or gut can absorb, leading to excess nutrients being excreted.
Long-term mega dosing can be causing many downstream and upstream imbalances. Hydra Longevity has spent years studying and researching optimum dosages of their ingredients so they are the most useful, safe and absorbable for daily consumption to support the brain, mood, energy, immune systems, gut health, joint health, and also to manage the aging process.
The company has expanded its team with the appointment of Troy McGuiness as Chief Engagement Officer. With McGuiness’s marketing experience, the company has expanded its brand through 45 Bricks & Mortar stores, and through one of Australia’s top health supplies distributors. Hydra Longevity’s customers include pharmacies, hospitals, natural health practitioners, General Practitioners, chiropractors, and other registered health professionals, as well as health stores, therapists and other businesses who employ health professionals of various modalities. Hydra Longevity also distributes its products through its online storefront.
Hydra Longevity makes its products by sourcing the best natural wholefoods and traditional Chinese and Ayurvedic herbs available. Its manufacturing takes place at a Queensland based HACCP (Hazard Analysis and Critical Control Point) certified facility. To ensure its product is of the highest quality, efficacy, purity and potency, a full-time quality assurance team is employed, which follows strict GMP practices. The company believes its “Australia Made” connection has helped to improve consumer confidence in the brand and all of Hydra’s ingredients have Certificates of Analysis to prove testing and purity. Healthy Ageing Essentials was launched in 2019 and has been successfully marketed to Australian consumers as the first whole functional food nutritional anti-aging supplement that covers all nine hallmarks of aging.