New wearable aims to give free longevity AI coaching to millions

Longr’s AI-powered blēo wristband to be made available at no cost to consumers as company seeks to increase access to longevity.

Consumer longevity platform company Longr today announced the launch of blēo, a longevity-specific health tracking wearable designed to be used in conjunction with an AI-powered coaching app. Packed with sensors, the blēo device monitors a wide range of biomarkers, including sleep, activity, heart rate, blood pressure, skin temperature, heart rate variability, blood oxygen levels and menstrual cycles.

When combined with The Longevity AI, Longr’s large language model for longevity, blēo users can access unlimited longevity coaching and advice on diet, sleep, supplements, medicines, physical activity and more. And, in an interesting twist, the company says it aims to gift millions of the devices, worth $150 each, to consumers as part of a $1 billion commitment to improving access to longevity.

Longevity.Technology: The health tracking wearables market is booming, hitting nearly $30 billion in 2022 and projected to reach a staggering $300 billion by 2032. From apps to clinics, leveraging data from wearables is a cornerstone of many consumer longevity approaches, and blēo is tapping into the zeitgeist with a device and app combo that seeks to disrupt the sector. While giving away millions of products might sound like a curious business model, there is method to this apparent madness. We caught up with Richard Skaife, Longr’s co-founder and CEO, to understand more about blēo and the approach behind it.

At the core of Longr’s philosophy is the mantra that longevity must be accessible to all, not only a few.

“Longr was created to give access to longevity to the billions, not just the billionaires,” said Skaife in a press release announcing the launch of blēo. “Our commitment to providing $1 billion worth of blēo devices to millions of people worldwide is a testament to that vision.”

Richard Skaife is CEO and co-founder of Longr, the company behind blēo.

Cutting through the confusion

A serial entrepreneur and investor, Skaife comes into longevity after backing more than 20 companies in the psychedelic medicine space – a sector that he says has some parallels with longevity.

“The psychedelics and longevity sectors are similar in that both areas generate huge amounts of consumer confusion,” he says. “We started Longr with the aim of helping to take people on their longevity journey – starting with the things that they can do today, and to help pave the way for what we’re hopefully going to be able to do in the future.”

The team at Longr quickly realized that the recent advances in AI, particularly in LLMs like ChatGPT, presented an opportunity to bring the benefits of longevity science to consumers.

“We saw that it is already possible to access a huge amount of user data, from their activities and data from blood/DNA tests to the food they are eating,” says Skaife. “So, we looked at how to use that data to deliver meaningful insights for people, and one of the things that we built first was The Longevity AI.”

Longevity coaching, LLM style

Trained on a large dataset comprising “validated longevity research, first-party, and proprietary data,” Skaife says that The Longevity AI is a symbolic AI LLM platform offering personalized longevity coaching and advice. He explains that users can even chat with their AI coach, asking questions about how best to achieve their longevity goals.

Beyond analyzing the activity data collected by blēo (or other wearables), The Longevity AI app also provides personalized dietary guidance, allowing users to photograph their meals to instantly understand the nutritional makeup of their plate and receive recommendations for a longevity-focused diet.

“In some ways, the AI goes beyond what you get from a human longevity coach in that it actually knows the exercise regimes you’ve been doing, it knows the food that you’ve been eating, it knows what your sleep is like,” says Skaife. “It’s not on the basis of questionnaires, it’s on the basis of first-party data.”

Making longevity ‘free for life’

Rather than adopting the subscription model typical of health-focused apps, Longr decided to take a different approach.

“In this world, apps are heavily reliant on in-app purchases and selling subscriptions, so people are being asked to pay before they’ve even started to see a benefit,” says Skaife. “So, we decided to make a commitment so that the longevity coaching and all of the functionality that comes with it is free, and it’s free for life.”

The blēo wristband device comes in three colors.

With the devices due to begin shipping in the US in late May, expanding to Europe and other markets over the next two years, Longr says it will make the devices available via a network of partners, including health influencers, which begins to explain the company’s business model.

“We were thinking about how to achieve huge amounts of distribution, and we decided to give blēo away for free too!” says Skaife. “It sounds completely crazy, but we believe that a longevity consumer who starts down the pathway of making lifestyle changes will also be interested in things like supplementation, medication, accessing clinics, and so on. Over 35% of beta users on The Longevity AI posed questions about longevity supplements and medication. There’s a whole layer of services that they may want to access.”

The future is data

So, while the device and app are free, blēo users can expect to receive recommendations on products and services from Longr and its network of partners via the AI longevity coach.

“We’re seeking partners who want to create affinity with their clients and audiences,” says Skaife. “It could be a national newspaper for their readers, a bank for their premium customers, or a YouTube health influencer as a thank you to their subscribers.”

“It’s all part of providing an access point into longevity for as many people as possible. How do you do that? Well, you work with people who’ve got a significant audience, and you incentivize them to be able to give something to their audience, which creates an interesting way into longevity.”

While Longr’s initial focus is to start getting the devices out into the world and have people using them, Skaife says that the company’s longer-term objectives revolve around data.

“I see a future where we can start to observe patterns in terms of data and start to do some very interesting data modelling based on user cohorts,” he says. “We’re going to be collecting huge amounts of end user data, purely focused on longevity, and crunching through that data to find patterns and insights that we think are going to be very interesting for the sector as a whole.”